CHATTANOOGA, Tenn. — The first group of Covenant Transport driving teams have collected on the carrier’s new $40,000 Teaming Bonus and company leaders anticipate results being the same or better in the month ahead.
By the end of April, 44 teams triggered Covenant’s new $40,000 Teaming Bonus program by eclipsing 60,000 paid miles together and collecting $2,000 per team.
Collectively, April’s recipients collected $88,000 in bonus money thanks to the program launched Feb. 1, and company leaders expects those same results or better in May, as hundreds of team drivers are on track to eclipse their first 60,000 miles together by the end of the month.
The $40,000 Teaming Bonus is structured to pay $2,000 in bonus money to each driving team that eclipses 60,000 paid miles together, until the team reaches a total $40,000 in bonus money.
In the midst of a nationwide driver shortage, the teaming bonus program is designed to reward new and existing team drivers, and prove Covenant is the premier employer of team drivers, as well as a national leader in team freight and miles, according to Rob Hatchett, vice president of recruiting.
“We specialize in teams, and we created this program to not only cement our place as the leading team carrier in the country, but also to prove to our people that we value them and want them here,” Hatchett said. “Now, our folks and others in the industry are seeing this program isn’t just an empty promise, this is real.”
Other Covenant leaders said the teaming bonus sets Covenant apart in a market characterized by across-the-board hikes in driver pay and promises.
“Teaming is our niche, and has been since day one,” Covenant president Joey Hogan said. “We want to always attract and retain top talent, and we want to do that by putting real rewards in our peoples’ hands. And with this program, that’s what we’re doing.”
Driving professionally is an increasingly tough job, Hogan said, which is the reason the teaming bonus is aimed at rewarding those driving the success of the company.
“Professional drivers are our front line,” he said. “They make sure our customers are happy, and that we do what we promise. So this is our way of thanking them for their hard work, loyalty and commitment.”
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