{"id":500,"date":"2019-11-04T14:16:04","date_gmt":"2019-11-04T14:16:04","guid":{"rendered":"https:\/\/www.hiremaster.com\/trucking-news\/?p=500"},"modified":"2019-11-04T14:50:00","modified_gmt":"2019-11-04T14:50:00","slug":"tld-uses-analytics-to-improve-safety","status":"publish","type":"post","link":"https:\/\/www.hiremaster.com\/trucking-news\/other-news\/2019\/11\/04\/tld-uses-analytics-to-improve-safety\/500\/","title":{"rendered":"TLD Uses Analytics To Improve Safety"},"content":{"rendered":"\n

By Al Muskewitz
<\/strong> 
Analytics turned a rebuilt Oakland Athletics team back into a 100-win pennant contender in 2002, made general manager Billy Beane an overnight guru and sparked a revolution that changed the way baseball is played today.

If you\u2019ve read the best-selling book \u201cMoneyball\u201d or seen the critically acclaimed film of the same title you get it.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

The team at TLD Logistics Services is applying the same concept of predictive analytics to trucking and creating its own winning formula for safety success.
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\u201cIn some sports, particularly baseball, analytics has become the new method of trying to (win) and I think trucking is similar in that we\u2019re trying to look at the numbers of the performance to help give us direction about what to expect in the future and tell us what we need to work on,\u201d TLD president Jim Peters said. \u201cIf you pay attention to what\u2019s happening in that sport, it\u2019s very similar.
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\u201cWe participated in a benchmarking group and one of the things we spent a lot of time on was taking a look at the history of accidents, what type of accidents are occurring, classifying the accidents, whether they\u2019re weather related, backing related, to drive where do we need to do more training.\u201d
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The new approach is right in new TLD safety manager Nina Jolly\u2019s wheel house. She has led the charge to bring the company\u2019s new transportation management software into the safety arena.\u00a0
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In baseball, the numbers tell managers where a batter hits the ball to shift his defense accordingly or who’s the best pinch-hitter in the late innings against a certain pitcher. TLD applies its analytics to preempt potential CSA violations and trouble spots. Every incident that occurs is logged into the system to help crunch the numbers.
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One situation that has caught the Tennessee carrier\u2019s attention is the frequency of incidents that occur at the truck stop, so they\u2019ve instituted training sessions specifically related to situations that could and have come up there.
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\u201cI think it lends a lot more credibility to the whole training process when you\u2019ve got real-life examples to show them,\u201d Peters said.
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It\u2019s a little too early in the process to see tangible carrier-wide results of the analytics, but company officials have started identifying issues and putting together intense, eight-hour training schedules for at-risk drivers.
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\u201cIt\u2019s not to punish anybody,” general manager Chris Stephens said during a recent driver meeting at TLD’s Lebanon, Tenn., terminal. “It’s to help the driver get better.

“We\u2019re going to be serious about staying under the threshold of CSA and the way we\u2019re going to attack that is we\u2019re going to look at the people who are driving our scores.\u201d
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Another component of the overall safety program is the newly instituted Safety First initiative.

It\u2019s basically a regular series of safety-related affirmations drivers receive in their social media accounts. Its forerunner was the GOAL initiative designed by former safety manager John Wiegand with input from facility manager Roger Whittenburg, basically a mirror sticker reminding drivers to \u201cGet Out and Look\u201d when backing in new or unfamiliar locations.
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But Safety First is not just about the trucks. There\u2019s also a wellness component as well, reminding drivers to be health conscious and communicate with dispatchers when things may feel a little off.
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\u201cTalk to someone when you\u2019re feeling down or uneasy. Talk to someone\u201d and \u201cSecond inhaler. Spare pair of glasses. Prescription medicine. Always be prepared\u201d have been among the Safety First offerings that have found their way into drivers\u2019 inboxes.
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\u201cBeing OK driving for hours and hours at a time, that\u2019s part of safety, too,\u201d TLD marketing coordinator Tristiny Bell said. \u201cSafety is so much more than just the road and the truck.\u201d

Al Muskewitz is Editor-in-Chief of Wright Media Corp.<\/em><\/p>\n\n\n\n

Apply at TLD Logistics Services here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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