{"id":848,"date":"2020-04-29T14:30:17","date_gmt":"2020-04-29T14:30:17","guid":{"rendered":"https:\/\/www.hiremaster.com\/trucking-news\/?p=848"},"modified":"2020-04-29T14:31:04","modified_gmt":"2020-04-29T14:31:04","slug":"darts-drivers-are-the-advantage","status":"publish","type":"post","link":"https:\/\/www.hiremaster.com\/trucking-news\/other-news\/2020\/04\/29\/darts-drivers-are-the-advantage\/848\/","title":{"rendered":"DART’s Drivers Are The Advantage"},"content":{"rendered":"\n

By Al Muskewitz
<\/strong> 
Ever been caught in traffic behind one of those DART trailers with the big picture of a driver on the back door calling potential new drivers to come to work there?<\/p>\n\n\n\n

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Happened on a family trip last summer. Got in a bottleneck on I-24 through downtown Nashville. There were cars and trucks of every make and model as far as the eye could see and right there on the front bumper was the DART truck.

It made for a lot of eye contact between the man in the picture and the one behind the wheel of the white CRV before the line finally reached the I-40 interchange and the DART truck veered off for points west.
 
And it prompted a lot of questions for my new-found friend, although, truthfully, it really was a one-way conversation.
 
Who was this guy smiling silently back through the windshield? Was he a real driver or just a model dressed up like one of DART\u2019s 1,400 professional drivers whose good looks brought attention to the message? How long had been hauling the essential goods American households need and what adventures might he have encountered along the way? Does he have a family back home, wherever that might be? Do his kids play ball?
 
The short answer is yes, the people in the portraits on the back of the trailers are real DART drivers, successful and tenured, and all picked for the way they represented the family-owned Minnesota-based dry van carrier\u2019s six core values \u2013 safety, integrity, respect, stewardship, engagement and inclusion.
 
\u201cI say quite frequently it\u2019s the driver who keeps the doors open and the lights on, so we wanted to highlight real drivers who were DART drivers at that time,\u201d DART director of recruiting Adam Williams said. \u201cIt\u2019s the driver who does the work. It\u2019s the driver who makes the company move forward. It was a great opportunity to really highlight our drivers. They\u2019re the lifeblood. They\u2019re the ones who make us go, so they\u2019re the ones who deserve the recognition.\u201d
 
The “Drive Like A Boss” campaign was started a while ago, so some of the drivers and independent contractors featured in the photos may not be with the carrier anymore, and as DART continually updates its equipment fewer of those trailers may be on the road, but the campaign is still valid.
 
The driver photo draws attention to a phone number and website prospective drivers can access to inquire about positions. It\u2019s conceivable the driver in the cab would be pulling a trailer with his own picture on it, but that wasn\u2019t guaranteed or reserved.
 
One of the featured drivers, Antonio, spent 13 years with DART. He doesn\u2019t drive for them anymore, but he\u2019s still keeps a connection and occasionally stops by to stay hello.
 
\u201cThat\u2019s something that was really thought about when they picked drivers to be on the trailer,\u201d Williams said. \u201cYou pick a good person like that where even though he\u2019s not here he would still be one someone would say, hey, I think I\u2019ve seen your face before and he\u2019d be like, yeah, I\u2019m on the back the DART trailer across the street.\u201d
 
Williams didn\u2019t have specific numbers on the hires DART made through that approach to their recruiting, but said the campaign was \u201cdefinitely well received.\u201d
 
\u201cI remember answering the phones and talking with people who said I saw your driver on the back of the trailer, I think it\u2019s great that you\u2019re highlighting the driver, we want to become a part of a family like that, what do we need to do,\u201d he said. \u201cIt just really helped being able to highlight the driver. That\u2019s one of the things you get here at DART. We\u2019ve been in business for over 85 years, always been a family-owned business.\u201d
 
Al Muskewitz is the editor for Wright Media. He can be reached at <\/em>musky@wrightmediacorp.com<\/em><\/a>

Click here for available truck driving jobs with DART.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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