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Red Classic enhances driver benefit package

Red Classic, a full-service transportation company with roots in one of the world’s most iconic brands, has announced the largest pay increase in company history as part of a comprehensive enhancement to its driver benefit package impacting compensation, scheduling and home time.

The change includes an Over-the-Road company driver pay increase to 46 cents per mile, which represents a 7-percent increase in overall compensation. Red Classic OTR drivers also receive a $5,000 sign-on bonus, safety component pay and preferred Midwest and Southeast running areas.

Due to a recent network re-optimization, multiple OTR routes now offer a home weekly option; new power lanes enable a portion of OTR drivers to be home multiple times during the week.

A new schedule for regional drivers will offer a permanent four-day (Friday to Monday) work week that includes a 10-cents-per-mile premium in addition to base pay and safety component pay. PM-shift drivers will now earn a 3-cents-per-mile premium.

Other improvements to the driver benefit package include a 2,500-mile-per-week guarantee for owner operators. Average compensation for Red Classic regional and Direct Store Delivery drivers now exceeds $63,000 and OTR drivers nearly $70,000.

While the Charlotte, N.C.-based carrier has instituted driver pay increases each year since 2013, the current adjustment represents the largest single increase in driver night/weekend pay in the company’s history.

As a wholly owned subsidiary of Coca-Cola Bottling Co. Consolidated, Red Classic’s asset-based fleet serves as its dedicated carrier. Having expanded from a regional Southeast carrier to one that services much of the Midwest and Mid-Atlantic, Red Classic has seen a 32-percent increase in fleet growth over the last 18 months with the most significant growth in Ohio, Indiana, Illinois, Arkansas and Western Tennessee.

It has more than 600 trucks throughout its regional, dedicated and OTR networks and leverages its logistics division to provide nationwide coverage for truckload, LTL and intermodal shipments. It provides commercial fleet maintenance services from more than 80 shops throughout the Southeast and Midwest.

“At Red Classic, our goal is to provide a comprehensive benefit package that attracts and retains the best and safest drivers in the business,” president Ron Drogan said. “Through our commitment to industry-leading benefits, top-quality equipment and increased home time, we aim to be the preferred employer for drivers in our industry.”

 

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